Barcelona Does it Better

A huge new Apple store opened in Barcelona this summer, and they boxed up some sweet swag that is certain to appeal to mosaic fashionistas the world over. Barcelona is a design mecca, so even the box is worthy of a geometric high-five.

Do you think Antoni Gaudi and his assistants would enjoy wearing this? You bet!

The Apple store is very near to his amazing architectural masterpieces La Pedrera and Casa Batlló.

La Pedrera, also known as Casa Mila, photo via wikipedia

The iconic roof line of Gaudí’s Casa Batlló, photo by Lillian Sizemore

Apple pulled out all the stops by creating actual mosaic tiled walls for it’s construction barrier. The tiles were printed with images from  familiar iPhone and iPad icons, then broken and placed into abstracted patterns all the way around the building.The icons created playful waves of color to catch attention, and the wall served as an art work in it’s own right.

The Apple Store Announcement in Catalan

Mosaic Walls Announce Apple Storefront under Construction, image via ipordelante.com

Close up of the real broken tile mosaics.  image via ipordelante.com

Broken Tile based on the iTunes logo

iTunes logo

Waves of Abstracted Icons in Broken Ceramic Tile

See MORE Photos from ipordelante and the full report HERE, in Spanish.

If that’s not enough Apple Mosaicitude for you: here’s a iPhone skin of red and yellow mosaic stripes, the colors of the Spanish Flag.

The limited-edition Snap Case is available exclusively at the Apple Store, Passeig de Gràcia.

The store opened on July 29th,2012  to the cheering enthusiasm normally reserved for the World Cup !

 

take a bite, VIVA Mosaics! Viva Apple! Viva Barcelona!

Comments
8 Responses to “Barcelona Does it Better”
  1. Kate Vogt says:

    Perfect timing. Jay and I will be in Barcelona in two weeks. Thank you, Lillian, Kate

  2. Julie Richey says:

    I love their marketing tie-ins. Very clever. And how cool that they made a permanent mosaic! Thanks for bringing this to our attention 🙂 Viva Catalunya!!!

  3. Pamela Goode says:

    Love this! Will check it out when I return next fall!

    • sfmosaic says:

      hi Pamela, i imagine the store is booming. You’ll have to tell us how they have, or have not, kept up with the mosaic theme three years on. Thanks for stopping by!

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