Mosaic Mad Men
Mosaics were hitting a new stride in America by the mid-nineteen fifties. Many architectural firms were employing craftsmen and artisans to deliver large scale mosaic installations for their modernist buildings. In Los Angeles for example, Millard Sheets was covering facades of the Home Savings and Loan Banks with Italian inspired mosaics:
We see this trend reflected in the commercial art of the time – have a look below, at the 1957 magazine cover art by editorial cartoonist Karl Hubenthal (1917-1998). Hubenthal illustrated the covers for the LA Press Photographer’s Club Just One More from its inaugural issue in 1954 until 1968.
Joseph Young was also an active muralist and mosaicist in Los Angeles at the time. He worked at some of the movie studios where many of the illustrators and cartoonists were employed in the Hay Day. Very likely Joe and Karl knew each other.
Hubenthal’s racing photographer is rendered in little tesserae…He even has drawn the andamento… the thoughtful positioning or “flow” of all the little pieces. This cartoonist has done well. The illustration could have easily been used for a bozzetto, translated as, yes, a “cartoon” or mosaic preparatory drawing.
Artists influencing artists –
mosaics quietly making their way into the psyche of America’s busiest Mad Men.
See more on Karl Hubenthal’s prolific career at MidCenturia’s site HERE.
A big hat tip MID-CENTURIA.com.